New Business Models in the Electricity Market with Aggregation Activity
New Business Models in the Electricity Market with Aggregation Activities
Commercial and Investment Impacts under the 2024 Regulation
The 2024 Regulation on Aggregation Activities in the Electricity Market opened the door to a structural transformation in Turkey's energy market. With this regulation, distributed generation systems, energy storage facilities and dynamic consumption models have become more fl exible and commercially integrable. The Regulation is not only a technical regulatory change, but also paves the way for the emergence of new business models and investment strategies in the energy market.
Aggregation activity combines the generation and/or consumption capacities of diff erent grid users under a single portfolio, enabling the emergence of licensed actors that manage them at the market level. This supports the commercialization of renewable energy sources and the proliferation of solutions that provide a holistic optimization in energy management.
For supply companies, investors, consultants and OIZ managers operating in the energy sector, this new structure off ers both the potential to increase operational effi ciency and opportunities to create new revenue models. Moreover, within the framework set by regulatory bodies such as EMRA and TEİAŞ, market participation is no longer limited to large producers, but now also applies to unlicensed generation facilities and consumers.
In this article, the legal framework defi ned under the 2024 Aggregation Regulation will be elaborated and the new business models emerging, the impacts on the market structure and the opportunities for investors will be evaluated in a multi-dimensional manner. At the same time, the role of aggregation in the commercialization process and its contribution to sectoral transformation in the electricity market will be analyzed from a holistic perspective.
What is Gleaning Activity - A Conceptual and Legislative Approach
With the liberalization of energy markets, the roles of producers and consumers have been redefi ned. While this transformation is accelerated by developments such as distributed energy generation, storage technologies and smart grids, the Regulation on Aggregation Activities in the Electricity Market, which entered into force in 2024, aims to put this structure on an institutional and legal basis.
Aggregation is an energy management model carried out by authorized legal entities that brings together diff erent generation and/or consumption units to participate in market activities as a whole. In this context, the aggregator, as a licensed market participant, is authorized to trade in organized wholesale electricity markets on behalf of various producer and consumer parties, to participate in ancillary services and to assume a balancing role.
Pursuant to the regulation published in the Off icial Gazette dated December 17, 2024 and numbered 32755:
An aggregator is a legal entity that participates in market activities by combining the generation and/or consumption of these users in its portfolio in line with the agreements it has made with one or more grid users and performs these activities within the scope of a supply license or with a separate aggregation license.
With this arrangement, capacity elements that are not meaningful at the individual producer or consumer scale can be brought together to create value at the market scale. For example, the rooftop solar energy generation of an industrial facility and the energy reduction potential of another consumer group can be evaluated by the aggregator in the same portfolio.
2024 Regulation Amendments and Implementation Principles
The Regulation on Aggregation Activities in the Electricity Market, which was prepared in line with Turkey's electricity market structural transformation targets and entered into force on January 1, 2025, stands out as an innovative regulation that transforms the market dynamics operating in the energy sector. The Regulation introduced not only technical conditions but also comprehensive regulations in many areas such as licensing of legal entities, determination of portfolio limits, market participation and balancing services.
New Business Models and Commercialization Dynamics
Aggregation is not only a technical innovation, but also the starting point of a business model transformation in the electricity market. This structure, defi ned by the 2024 regulation, enables the commercialization of modern energy approaches, in particular distributed generation, energy effi ciency, storage solutions and demand response.
New business models include producer-consumer contracts, demand management services and micro portfolio management. These models off er strategic advantages for businesses seeking to reduce energy supply costs and ensure predictability. Moreover, aggregators integrated with energy storage systems are at the center of future market mechanisms.
Strategic Assessment for Investors and Advisors
Aggregation is considered a strategic lever for new investors and consulting fi rms to enter the energy sector. Factors such as installed power structure, consumption profi le, data infrastructure investment and market volatility drive investment decisions.
For consulting and energy trading professionals, the aggregation model opens up new service areas: specializing in portfolio planning, market forecasting, setting up data management platforms, etc. off ers great opportunities.
Conclusion and Recommendations
The Regulation on Aggregation Activities is not just a regulation, but a strategic instrument of structural transformation in the energy market. It creates strong impacts in areas such as the deployment of renewable energy sources, grid balancing, consumer participation in the market and the eff ective use of energy storage systems.
For investors, portfolio-based energy management off ers a profi table and sustainable model, while new business lines and service areas are emerging. For regulators, the success of this model will provide maximum benefi t when supported by the principles of digitalization and data-driven transparency.
